Phil Haddad
UX and Product Portfolio
Design leader, product strategist, and storyteller. 10+ years experience using human-centered design to drive business results by connecting people, designing end-to-end experiences, and transforming the ways teams work and collaborate.
Value proposition design and product strategy for manufacturing simulation tools
Lead Experience Designer - Hexagon Manufacturing Intelligence
Problem: The Virtual Manufacturing team at Hexagon MI was building a new solution to simulate the assembly of car bodies and was having trouble connecting the power of the technology involved with the needs of the different customers who would benefit from it.
Methods used: workshop facilitation, value proposition design
Reducing pricing errors with user-centered product design
Senior User Experience Designer - DICK’S Sporting Goods
Problem: The largest sporting goods retailer in the US was working with outdated, slow, and error-prone pricing tools. Our product team was tasked with redesigning the entire ecosystem.
Methods used: UX design, user research, contextual inquiry
Empowering enterprise partnerships at Indigo Ag
Lead Product Designer - Indigo Ag
Problem: Indigo provides a suite of programs for farmers to monetize sustainable farming practices. Indigo created partnerships that allowed other organizations to offer their programs, and needed a way to allow these partners to work in Indigo technology.
Methods: UX design, product design, product strategy
Expanding profitable markets with new products
User Experience Designer - ProviderTrust
Problem: A small number of customers at our healthcare tech company were responsible for a large amount of revenue. We wanted to explore how we could design an experience and product more tailored to their use case to attract more of those types of customers.
Methods: user interviews, product design, product strategy