Modernizing internal tools: turning users into champions

Bring your users into the design process

When you develop digital tools in-house, you often aim to replace an existing legacy application or series of applications. If you follow a lean or agile approach, you're likely building a minimum viable product (MVP). The MVP aims to test your team's hypotheses by putting out just enough work to gather feedback for later development.

By definition, the MVP won't initially serve as a suitable replacement for existing systems. Instead, it might replace a portion of the tasks those systems perform. It can be challenging to convince internal users to spend time using software they might view as half-baked. Even though you may feel the rush to roll out your product to as many users as possible, you should initially aim for quality over quantity.

Find early adopters in your company

The technology adoption curve applies to enterprise tools just as much as to consumer apps. Some people in your organization, known as early adopters, are more willing to try new tools and offer feedback. The challenge lies in identifying these early adopters. Look for teams or people who have engaged in past technology initiatives. Their experience helps them quickly grasp the concept of your project, and if they've had positive experiences before, they won't need much convincing to try your tool.

How to turn your early adopters into partners

Once you identify early adopters, focus on showing them the benefits of working closely with you. These users sacrifice their valuable time to use your tool and provide feedback. Thus, you should reward them in some way.

Be available

Make yourself available to early users, especially when they're actively using your tool. Whether through in-person check-ins or chat, keep the communication lines open.

Show how you're incorporating feedback

Clearly communicate how your team is using their feedback. Show them prototypes, offer insights from other users, and update them on what's in the development pipeline.

Be responsive to bugs

User testing often helps you address these issues, but it can frustrate your users. When they encounter bugs, collaborate with your team to prioritize and resolve these issues quickly.

Show recognition

Always give credit where it's due. Whether through a handwritten note, a gift card, or a LinkedIn shoutout, acknowledge the crucial role your early adopters play in your product development.


What tactics do you use to acquire early users and what are other challenges you or your team face when developing new applications?

Phil Haddad
I am a designer and digital marketer that can work with you to create an online presence that reflects your personality and/or business.
philhaddad.co
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